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James Edwards, Head of Brand Marketing, Honest Burgers

James Edwards is Head of Brand Marketing at Honest Burgers, where he has been for the past two years, before this he had been working with Merlin Entertainment being promoted several times from Marketing Executive to Senior Brand Manager. Career highlights include launching Honest Farming, Honest Burgers' regenerative beef farming initiative; launching SMASHED by Honest, Honest Burgers' answer to the cost-of-living crisis; launching LEGO MYTHICA at the LEGOLAND Windsor Resort, ultimately resulting in its most successful year ever in terms of total visitation and revenue, tackling a key business challenge and developing a campaign rooted in insight to achieve this.