Olçar Tosun is the founder of Wildhorse Design and has led a successful design team for 24 years. Delivering brand equity and business growth across multiple channels for fast casual, pub and fine dining sectors. Dedicated to detail, product, and people, she has repositioned brands and curated successful integrated campaigns that engage operators and customers. As a creative leader with a strategic mindset, her marketing initiatives include brands such as ASK Italian, Zizzi, Pizza Hut, Searcys, Drake & Morgan, Nicholson’s, Ember Inns and Vintage Inns. Wildhorse’drinks expertise includes Stoli, Pernod Ricard and Campari’s portfolio of brands delivering immersive seasonal campaign activations and global digital toolkits to create long lasting brand advocacy, driving volume and sales with their hospitality partners.