Senior Marketing Manager at Lidl
I began my career in broadcast in 2010. I worked for a radio PR agency and quickly rose to head up all the food and drink promotions, this foray into the industry uncovered a true culinary passion inside of me. Since then I went onto work in more traditional PR agencies, where I learnt more about the farm to fork element of food, and sourcing became a big interest of mine - understanding where our food comes from is something that really interests me. I have a WSET accreditation and have worked with a number of international food and drink brands/authorities such as Jarlsberg Cheese, Concha Y Toro and the Red Tractor. In 2013 I first became a judge at the Great Taste Awards, and in 2017 I was appointed Head of Awards within Lidl's Marketing team. I initially joined Lidl's PR team after launching the supermarkets first ever PR campaign for its French wine offering in 2014, since then I have been promoted internally a number of times and now oversee all awards for the business, as well as a number of above the line campaigns including Big On Quality, Lidl on Price. I'm a huge foodie, I am fortunate to have been able to travel far and wide in pursuit of great food, and my travels have seen me venture to amazing places like Noma in Copenhagen and Tokyo's famous fish market.