Madeleine Phillips is the Marketing Director at Various Eateries PLC, overseeing brand strategy, digital, social, PR, and loyalty across Coppa Club, Noci, Tavolino, Strada and 31 Below. She specialises in blending brand equity with performance marketing to drive sales and commercial growth. Madeleine began her career in travel and tourism before moving into luxury lifestyle hospitality, holding senior roles at Firmdale Hotels, Kit Kemp Design Studio and Grosvenor Pubs & Inns. Her strategic approach unites data, creativity and commercial insight to build high-performing brands.