Kat Schofield studied Psychology & Marketing at UEA before starting her journey with a fast-paced social media agency placement. It was here that a passion for brand marketing was firmly established. Her hospitality career began at Greene King, in their original home of Bury St Edmunds. She held a series of roles including marketing assistant and trade marketing executive in the buying team before finding her true home within the brand team for Chef & Brewer and moving further north. 

In 2018, Kat joined Marston’s to lead marketing for Pitcher & Piano, a role that quickly expanded to encompass full responsibility for the group’s premium brands, including The Lost & Found, Foundry Project and Revere Pub Company. Since then, she has continued to build a broad and diverse career across a number of well-respected hospitality businesses in the UK: Revolution Bars Group (now The Revel Collection), Gusto Italian and Parogon Group. Career highlights include building the first subscription loyalty scheme in hospitality, re-branding the much loved Revolucion de Cuba and expanding Willow, Parogon's Mediterranean concept.

In January 2026, Kat was appointed to the newly created role of Sales & Marketing Director at Permanently Unique, overseeing a portfolio of premium brands including Tattu, Louis and Fenix. The business is continuing its growth trajectory following a successful launch in Dubai, with two new restaurant openings planned this year. 

Hospitality has been a defining part of Kat's life since working in her mum’s café age 13 and she is passionate about championing women as they progress and achieve their career ambitions. Now over a decade into her career, Kat brings extensive experience in building high-performing teams, repositioning brands and delivering bold, disruptive marketing campaigns that drive commercial growth.