As the Group Marketing Director at Zonal, Kara leads the brand & comms, demand generation, digital marketing and data & insight functions. A digital and data-led marketer, Kara's background is in marketing strategy, messaging, lead generation, and research in the UK and internationally. Prior to joining Zonal in 2019, Kara worked for Lloyd's Register for 11 years where, as part of the UK management team, she developed strategic plans and campaigns to drive sales.