Hester Mitchell is Digital Marketing Manager at Bleecker Burger, where she leads social media, influencer partnerships, CRM, and supports paid strategy. With over four years’ experience across casual dining and QSR brands, Hester has worked in fast-paced hospitality environments delivering social strategies, creator collaborations and integrated campaigns. She has a strong interest in how organic and paid social, influencers and CRM work together to build brand affinity and drive in-store engagement.