Originally from Yorkshire, Helen has over 20 years of leadership experience in the hospitality industry. An accomplished commercial marketeer. She has had the opportunity to work with many industry leaders on their customer strategy including Novus Leisure, Prezzo, Big Easy, Ei Group (Stonegate) and most recently Travelodge. Helen is happiest on the beach, in the sea with her son, friends and (rather large) dog, Lola.