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Yo! Sushi with W Communications

Integrated Campaign Of The Year

Yo! Sushi with W Communications were highly commended for their No Labels, Just Pride campaign which saw Yo! Sushi strip away their labels within its High Street Kensington restaurant front in conjunction with and support of London Pride. The brand saw 12 pieces of standout coverage including from The Drum, Campaign and The Handbook, highlighting Yo! Sushi as one of the top brands supporting Pride.

Following the campaign, Yo! Sushi re-launched their Diversity and Inclusion policy, promoting a framework for an equal and fair environment for all Yo! employees whilst donating £10,000 to Pride London and £2,118 to UKPON. The campaign saw positive buzz increase by 27% on the run up to Pride and reached a total of 450,000 people through influencer marketing.