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Best New Website

Park Chinois was chosen for the best new website award in 2020. The judges felt they had a great story and brand representation which captured the essence and mood of the experience. Park Chinois opened its doors in 2015, initially having customers book via phone. As the restaurant evolved and found its place in the London restaurant scene it became clear to their team that a refresh was needed to bring it up to date. They worked with VERB to ensure the site reflects their luxury brand, that the customer experience highlighted the two different dining experiences, it has a clear path to conversion and also improve SEO and tracking. The team conducted research to develop the strategy and creative concept which has seen a 54% increase in overall traffic, 91% increase in online bookings and a 17% uplift of search impressions.