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Mission Mars and Natural Selection Design for Rudy's Negrony's Month: A tee-shirt with benefits
Integrated Campaign Of The Year
The brand showed that they really understood their demographic with a super-targeted campaign that attracted the fans. The judges were impressed by the success of the exclusivity of the offer. The metrics were well presented, and it was good to understand the cost of the campaign to the business. Simplicity of execution and understanding of customer need were both to be commended.