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Lucky Saint for Thou Shalt Go To The Pub
Best Digital Engagement
A solid entry with clear objectives and measurable results proved the "Thou Shalt Go To The Pub" campaign was successful in leveraging digital channels and worked well alongside offline channels. The depth and breadth of the campaign including the benefits to both Lucky Saint and the pub companies involved, at a notoriously difficult time of year (Dryanuary), make the results compelling.
