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Inception Group

Best Launch Campaign

Inception Group was chosen for the Launch Campaign of the Year award by creating a standout campaign that provided longevity of messaging and a massive uplift in reach and engagement.

With Inception Group's new Mr.Fogg's site launching, they wanted to capture the attention of 'explorers' and unite those with a love of travel, whilst increasing awareness of their brand. Incite Group offered one lucky couple the 'Best Job in the World' in the form of an all-expenses paid trip across the world.

The campaign launch saw a microsite and video shared across social media to drive people to apply. The press launch reached over 1 billion people globally, this was combined with social media reaching over 110,000 users.

In the last few days of the competition, the brand ran online booking ads to convert awareness in to action. This drove over 1,000 covers through online bookings before the new site opened. Mr.Fogg's was able to instantly let consumers discover the brand and their origins whilst meeting business and marketing objectives.