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Hannah Squirrell, Greggs

Marketer Of The Year

Hannah took up her position 2.5 years and has driven the evolution of the brand, driving 9.2% like-for-like sales increase in 2019, while many others in the sector were closing sites.  With her colleagues and agency partners she has delivered campaigns and innovations that are unforgettable, not least launching a new product with a YouTube ad that parodied Apple’s iPhone ads.