Fuller Smith & Turner for Fuller’s & Made in Hackney
Best Community or Charity Initiative
This is a meaningful and long-term collaboration with a brilliant charity that drives community engagement and education in and with food. In doing so, it addresses both a major trend and a significant long-term issue for hospitality and society; the need for more vegan options and plant-based eating; the desire among meat-eaters to reduce their weekly consumption, and as we, as a society, drive towards more sustainable dining and lower-carbon menus, amid the climate crisis.
In a category that graphically illustrated the great work happening in communities across the UK eating and drinking out market, this campaign stood out for driving menu innovation, plus Fuller’s generous support for a brilliant charity that makes a crucial difference for communities in and around a clutch of its venues.