ETM Group ('The Call of The Wild' at The Jugged Hare) with Wildfire Creative
Integrated Campaign Of The Year
ETM Group with Wildfire Creative set out to harness the effectiveness of a 360 integrated campaign, using multiple media to drive cut-through for the brand. The ‘The Call of The Wild’ campaign was looking to drive awareness of the famed game restaurant The Jugged Hare’s new menu revamp with the aim to bring in new audiences into selected venues. The campaign used a two-pronged strategic approach that combined the forces of paid ads and consumer driven stories. The judges highlighted the strong creative and story that demonstrated a clear understanding of their demographics, targeting new and existing customers. The results online were very positive, with online reservations up by 11.3% and covers up by 4.26%.