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Best New/Improved Visual Identity

Working with WE ARE Spectacular Chop'd undertook a robust process in its rebrand. Starting with customer & marketplace research, ending with a 360 degree change of all brand touch points including store frontage & interiors, website, menu, packaging, POS, promotions & social. The judges commended the distinctness in design and visual branding, which they believe had real personality, as well as a strategic approach based on research.