ALL WINNERS

This initiative provided over 60,000 packets of pasta to UK foodbanks, generating half a million social media views, and 80 pieces of user generated content. The brand designed the campaign to be simple, authentic, transparent, and trust building - guests give something meaningful (a pasta packet for donation) and receive something equally meaningful in return (a delicious fresh pasta dish).The award for the eating or drinking out brand that demonstrated the most effective community or charitable initiative in 2025 is Bella Italia, for their 'Bring Your Own Pasta' campaign in October 2025.