Integrated Campaign Of The Year
Ask Italian centred their new menu launch campaign around a unique product they were launching, Purple Basil Pesto. They formed a new collaborative way of working between the food and marketing teams which led to better discovery of interesting social media and press angles. The campaign took press, influencers, customers and team members on a journey through content and for press, a real life trip to Italy. Judges were impressed at the simplicity of the campaign, excellently executed with outstanding results.