Based at Hilton’s MEA Regional Office in Dubai, Emma Banks is responsible for F&B strategy and development across EMEA, supporting Hilton’s trading and future pipeline of hotels. Over the course of Emma’s career, she has seamlessly transitioned from independents to large global hospitality companies. She joined Hilton in 2019 with a mission to make the company the clear leader in F&B. In but a short time she has made a big impact, bringing a wealth of exceptional F&B talent into the business while being actively involved in Hilton’s various diversity initiatives. Emma recognizes the critical responsibility that F&B plays in protecting the planet and has been involved in several market-leading initiatives to reduce single-use plastics, track food waste and source ingredients locally, which was recognised at the recent launch of Gault & Millau in the UAE, when Emma was shortlisted as a finalist in the category of ‘Sustainability Champion Of The Year’. Emma is also a role model to women in the industry, ranking #1 in Caterer Middle East’s “2020 Women in F&B” Power List. At the end of 2020 Emma was elected a Member of the Board of Governors and Member of the Board of the Academic Committee of Dubai College of Tourism (DCT) and in 2022, she was selected to be one of HSBC’s ’75 Faces of the UAE’. Most recently Emma was acknowledged with a Middle East Women Leader Award at the World Women Leadership Congress Awards Middle East, for her contribution to the promotion of empowerment and social change. Emma holds a Bachelor’s Degree from Leeds University and lives in Dubai with her husband Jon, daughter Lily (when home from university) and a menagerie of rescue cats and dogs!