Based at Hilton’s MEA Regional Office in Dubai, Emma Banks is responsible for F&B strategy and development across EMEA, supporting Hilton’s trading and future pipeline of hotels. Over the course of Emma’s career, she has seamlessly transitioned from independents to large global hospitality companies. She joined Hilton in 2019 with a mission to make the company the clear leader in F&B. In this short time Emma has made a big impact, bringing exceptional F&B talent into the business while being actively involved in Hilton’s various diversity initiatives. Emma recognizes the critical responsibility that F&B plays in protecting the planet and has been involved in initiatives to reduce single-use plastics, track food waste and source ingredients locally. Emma is also a role model to women in the industry, ranking #1 in Caterer Middle East’s “2020 Women in F&B” Power List. Additionally, at the end of 2020 Emma was elected a Member of the Board of Governors and Member of the Board of the Academic Committee of Dubai College of Tourism (DCT). Emma holds a Bachelor’s Degree from Leeds University.