Éadaoin McDonagh is Managing Director of Lina Stores and COO of White Rabbit Projects, a hospitality development platform specialising in the identification, creation and growth of early-stage concepts. With quality, culture and guest experience at its core, White Rabbit Projects’ portfolio spans restaurants, hotels and wellness across the UK and Europe, including Lina Stores, Kricket, Arc and the recently opened Locke de Santa Joana in Lisbon, created in partnership with chef Nuno Mendes.

At Lina Stores, Éadaoin has led the transformation of the 80-year-old Soho institution into an internationally recognised brand. What began as a single, much-loved deli has evolved into a diverse family of pasta bars, flagship restaurants with delicatessens, and Bar Lina — a nod to Italy’s popular aperitivo bar culture. In 2022 Lina Stores opened its first of three international stores in Japan.

Beyond its restaurants, Lina Stores has expanded its retail offering, with a curated collection available online and through leading retailers including Selfridges, Anthropologie, Fenwick and soon John Lewis.