Chris Miller is a seasoned entrepreneur and investor, developing and scaling hospitality and wellness concepts.  
He is the Founder and CEO of White Rabbit Projects, a specialist hospitality incubator he launched in 2016 to invest in and build early-stage restaurants, bars, and wellness brands — combining capital with comprehensive operational support. 
Under Chris’s leadership, the company has expanded to a team of over 1,300 across 67 global sites in the UK, France, Japan and Portugal.  White Rabbit’s portfolio includes brands such as Lina Stores, Kricket, Soma, White Rabbit Hospitality and ARC.   
At the start of 2025 Chris launched ARC - the UK’s first communal contrast therapy club, featuring the country’s largest sauna (65-person capacity), 8 custom-built ice baths, and a spacious communal lounge.  ARC offers guided classes, free-flow sessions, and ‘ARC After Dark’ social events including DJs, blending wellness, connection, and recovery in a vibrant, alcohol-free setting.  ARC is a new way to connect — where people come to enhance their mental, physical and social wellbeing. 
Before founding White Rabbit, Chris was Commercial Director at Soho House Group, where he played a key role in the global expansion of its members' clubs and restaurants.  He worked on the development of projects including Farm House, the NED, and houses in London, Amsterdam, Barcelona and New York.   
His earlier career in private equity and corporate finance focused on scaling hospitality and luxury consumer brands.