Bob is Managing Partner of Mr Lyan Studio, a strategic consultancy which works predominantly in the drinks and hospitality industry. Part of the Mr Lyan group, Mr Lyan Studio partners with drinks brands, hotels, restaurants and real estate on projects ranging from venue development, beverage strategy, menu design and trade engagement. 

Bob himself has a background in strategy, innovation and brand development, having spent 20 plus years consulting for giants like Google, HSBC and Blackstone whilst also working in, on, and in support of startups and incubators.