Much like his Brother Marcus co-founder, family has always been at the heart of Alex’s vision. The name Brother Marcus is a tribute to Alex’s own brother, Marcus, whose warm, friendly attitude embodies the welcoming atmosphere at every Brother Marcus restaurant. Alex’s hospitality journey began at 16, working in restaurants where he developed an instinct for exceptional hospitality. His background in acting and theatre made him a natural host, and in the early days of Brother Marcus, he was at the front - chatting with locals, handing out flyers, and creating a sense of community.
Now, almost a decade on, Alex has gone from FOH host to strategic leader, guiding Brother Marcus from a single location to a thriving multi-site restaurant group. His role has evolved into shaping the company’s long-term vision, driving expansion, and ensuring sustainable financial growth - all while preserving what is vital to making this brand special.
At the heart of it all, Alex remains a people-first leader. His open, inclusive approach has shaped the company culture and helped build a strong, unified team. Through his leadership, Brother Marcus continues to foster a collaborative and welcoming environment, making both guests and staff feel part of the family.