Aaron Morgan is the Head of Marketing at The Alchemist, the UK’s leading creative cocktail bar and all-day dining restaurant brand. Since joining in 2017, he has been instrumental in shaping the brand’s distinctive identity and leading campaigns that capture its theatrical energy, including the recent collaboration with Campari to launch the UK’s first Alchemist Negroni bar. With a background in European brand management at Spectrum Brands, Aaron brings a blend of creativity and strategic insight to every project, driving innovation across digital, social, and PR to keep The Alchemist at the forefront of hospitality marketing.