The European Summit Conference will focus on marcomms strategies, proposition and concept development, the latest market insights, technology and digital developments, diversification of revenue streams and how brands are adapting to the new normal.
It is designed for marketing, development and innovation teams, as well as senior executives and investors wanting to better understand the latest marketing, innovation and development opportunities to build market share and grow. The event will feature more than 40 speakers, with a unique blend of senior marketers, business leaders and entrepreneurs, from across Europe.
Day 1 runs from 10:00 - 17:30 with an after party at Junk Yard Golf, in conjunction with Feed It Back.
Day 2 runs from 10:00 - 17:30
Ticket prices:
- 2 day operator price £575 + VAT
- 1 day operator price £345 +VAT
- 2 day supplier price £795 +VAT
- 1 day supplier price £445 +VAT
Programme
Day One - Tuesday 18th January 2022
A Changed World
RMI Co-Founder James Hacon kicks off the summit with a view as to the increasing blurring lines between different sub-sectors of hospitality and other industries, sharing examples from across the world.
Speaker
James Hacon
Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator
Bio
Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator. James has worked with more than fifty hospitality brands in ten countries as a senior executive & consultant, including Jamie Oliver Restaurant Group, IHG, Thai Leisure Group, Casual Dining Group, Radisson Hotels, Krispy Kreme, Greene King & Sodexo. He specialises in refining and defining brands, understanding the market, facilitating strategic development and maximising growth opportunities.

Elise Craft, group strategy director at BBH London shares insights on how consumer behaviour and perceptions have shifted through the pandemic with a focus on lifestyle and wellbeing.
Elise Craft
Group Strategy Director at BBH London
Bio
Elise's experience gives her a unique perspective on the challenges of communicating in the rapidly transforming health and wellness sector – from a background in public health and social development in North America and Europe, she jumped the fence into the brand and marketing world and has an award-winning portfolio of clients across non-profit, corporate, consumer, and public sectors. Depending on your point of view, that was either ridiculous or genius.
She is also a global spirits judge and former restauranteur and hosts of one of London’s most popular whisky tasting groups, Whisky Squad.

Charles Banks, managing director at The Food People talks food trends, foresight and global inspiration.
Charles Banks
Co-Founder of thefoodpeople
Bio
Charles is a Co-Founder, a fourth generation foodie, an expert in food futures and a ‘champion of change’. Cooking at his mother's side in the kitchen is where Charles' obsession for food began!
He and his business thefoodpeople are known for shifting the future of food and drink by harnessing the power of trends. Charles has spent the past 25 years in the food industry working across all sectors including food service, fine dining, hotels, food brands and food retailing.
thefoodpeople, established for over 15 years, are a global trends business, specialising in future foresight in the food and beverage sector. A united group of trend spotters and innovators, we’re a team of psychologists, chefs, marketeers, product developers, academics, flavourists, historians and anthropologists. But more than that TFP are ‘champions of change’ that bring their inherent experience, as well as an obsession for food and drink, natural curiosity, intuition and tenacity. This is underpinned by our vision ‘to shift the future of food and drink’. What drives us is our desire to shape a better future across society by harnessing the power of trends.

Paul Swinney, director of policy and research at Centre for Cities shares research on the urban changes affecting our cities, followed by a panel of city-centric operators will discuss how this will impact hospitality.
Panellists
Paul Swinney
Director of Policy & Research at Centre for Cities
Bio
Paul is Director of Policy and Research at the think tank Centre for Cities, which tracks the performance of the UK’s 63 largest urban areas. He is a regular regional and national media commentator, including print, radio and TV, and speaks at conferences across the UK on subjects relating to the performance of city economies.

Simon Potts
CEO at The Alchemist
Bio
Simon Potts is CEO of The Alchemist, the UK’s leading creative cocktail bar and restaurant brand. The concept was established in Manchester in 2010 and has since grown to 20 locations, including; London, Birmingham and Edinburgh. Simon has worked in the hospitality industry for 20 years and joined the business in 2015, following a private equity buyout. Since then, he has grown revenues from £11m to £50m, and The Alchemist has won multiple awards for its drinks and its designs, as well as accolades for their approach to its people and the environment. The brand has a strong online presence and has built a successful ecommerce platform; offering a range of at home cocktails and a recipe book celebrating 10 years of theatrical drinks. In 2018 his team launched ‘Aether’ a development bar concept in Liverpool.

Sara McKennedy
Commercial Brand Director at Coco di Mama
Bio
Sara McKennedy is Commercial Brand Director at Coco di Mama, the UK’s leading Italian to Go brand. Since joining the brand in 2018, she has overseen the brands growth strategy which started with expanding from 20 to 30 sites in Central London in 2019, and then since Covid expanding to 130+ nationwide delivery kitchen locations in 2021. The brand has been recognised with a collection of Great Taste awards, 2020 Multi-Site Restaurant of the year (QSR) and 2020 Best Sustainability Initiative (QSR). Sara has 12+ years experience in brand strategy across hospitality, FMCG, start-ups and social enterprise. She is an alumni of the Marketing Academy and Marketing Week Mini MBA.

Mark Stretton
Managing Director of Fleet Street Communications
Bio
Mark is co-founder and MD of Fleet St Communications, an agency working with hospitality, leisure, retail, food and drink companies across the PR spectrum from landmark campaigns, brand building, product launches through to corporate comms, CEO / leadership messaging, storytelling, content, reputation and crisis management. A former Sunday Times journalist, Mark leads a 20-strong team of consultants based in London and Birmingham, working with a range of clients including UKHospitality, Arc Inspirations, Asahi, Big Table Group, Diageo, Double Dutch, Hawthorn, Hildon, Nichols, Nightcap, Parkdean Resorts, Puttshack, StarStock, Treasury Wine Estates, Virgate and Zonal.

Olivia Fitzgerald, chief sales and marketing officer of Zonal shares the latest research on how the youngest generation will have a unique relationship with technology and how hospitality brands can respond.
Olivia Fitzgerald
Chief Sales & Marketing Officer at Zonal
Bio
With a wealth of experience in technology and hospitality sales, Olivia leads Zonal's sales and marketing functions. Prior to joining Zonal in 2021, Olivia ran her own consultancy business and held previous roles including MD of Majestic Wine Commercial and UK MD at Planday. Passionate about using tech to enhance customers' experiences, Olivia has broad expertise in developing and implementing commercial strategies within the hospitality sector.

Katy Moses, MD at KAM exclusively reveals new research focusing on family dining & leisure, sharing how operators can most effectively attract, engage and build loyalty with this invaluable customer group.
Katy Moses
Managing Director of KAM Media
Bio
Katy is founder and MD of KAM Media. She is passionate about pubs, bars and restaurants and helping KAM’s clients understand their customers. Katy founded KAM Media in 2014 as she saw a gap in the market for a hospitality and grocery insight agency that puts creativity at its heart.
Katy is also a Bii Trustee, an advisor for both Pub Aid and Only a Pavement Away charities. She is also a judge of the Bii Licensee of the Year award & the Quality Food Awards and the Scottish food and Drink awards, as well as being proud to be a Plan B Mentor. Katy and KAM created Pedalling for Pubs, the annual hospitality initiative that raises money for the LTC and OAPA.

Strategy & Innovation
Alan Laughlin, chief executive of Vapiano will give a real-life case study of a brand that is being brought back from the brink, sharing how he and the team are revitalising the brand and taking the business on a journey of evolution.
Alan Laughlin
CEO of Vapiano
Bio
Alan has a passion for “telling the story”: presenting strategy, analysis and results to management, employees and Boards of Directors over his 16 years of experience leading fast casual, QSR, casual dining restaurants as CEO, President and CFO in both Europe and the USA. Alan is currently the CEO of Vapiano and Love & Food Restaurant Holding since mid-2020. He has been charged with the turnaround of the beloved Italian fast casual brand with over 200 stores in over 30 countries, post bankruptcy and the onset of the global pandemic.
Prior to Vapiano, Alan was the President of Burger King AmRest in CE including Poland, Czech Republic, Romania, Slovakia and Bulgaria, helping to build out of 35 stores in 3 new markets totaling 80 stores across the region from 2018 to 2020. For that he received Franchisee of the Year award, Burger King EMEA 2019.

How to create the best experiences with your customers in mind? What drives loyalty and repeat visitation? How is this linked to employer experience?
Panellists
Heleri Rande
Partner at THINK Hospitality
Bio
Originally from Estonia, Heleri has lived in seven countries and holds a Bachelor’s Degree from New York University in Economics and Business, as well as an executive MBA in Hospitality Administration from École Hôtelière de Lausanne (EHL) in Switzerland. After leading Puccini Group’s growth in EMEA for two years, she has partnered with Think Hospitality to deliver on F&B strategy projects helping brands and owners assess the market, find the right concept positioning and/or operator & chef for the properties. Her portfolio includes the likes of Accor, Hilton, Kempinski, EC4 Hotels, SuperCity Group and Marriott.

Jules Smith
Marketing Director at Individual Restaurant Company
Bio
With over twenty five years experience in marketing, I have had the pleasure on working alongside or with some incredible brands such as Reebok, Coca-Cola, Hallmark and Iceland Foods Ltd, to name a few. Most recently appointed Marketing Director for Individual Restaurants, I have been able to bring a wealth of experience both from a marketing strategy and loyalty perspective. Getting under the skin of a brand and driving revenue based on guest behaviour has always been a top priority. By understanding the two, you can see great relationships form and even greater results.

Ruth Derry
Guest Experience Manager at Junkyard Golf
Bio
Ruth is the Guest Experience Manager at Junkyard Golf Club. Delivering outstanding guest experiences is her passion and having a customer centric approach helps drive a continuous improvement culture within the business. As Guest Experience Manager, it is her responsibility to ensure all our guests feel listened to and are given not just the best service but the best experience so that they tell their friends about the venue and want to visit again. Ruth heads up a fantastic Head Office based team who look after business development, sales and customer service with a centralised focus on improving overall guest experience.

Ruth Nye
Head of Marketing at Anglian Country Inns
Bio
Ruth heads up the marketing for Anglian Country Inns (ACI), an 8 strong family run hospitality group with an eclectic mix of pubs, hotels, restaurants and a beautiful wedding and events barn in Hertfordshire. Ruth brings her marketing experience in communications, events, advertising, public affairs and research gained from her early career in top agencies into the family fold. She is a Marketing Academy Scholar, selected as one of thirty from across the industry to develop leadership skills for future CMOs and Women in Advertising and Creative London (WACL) awarded her their Future Leader Award. As part of driving the company mission of "making people happy" she focuses on guest experience and runs Bumblebee Collective where she stages memorable events and corporate retreats across ACI venues (everything from Human Hungry Hippos to Beekeeping and Author brunches).

Carolyn Ball, director for delivery of net zero at Compass UK & Ireland shares tangible takeaways on companies can make a commitment and deliver on a bold environmental pledge.
Carolyn Ball
Director for Delivery of Net Zero at Compass UK & Ireland
Bio
Carolyn Ball is Director for Delivery of Net Zero across Compass Group’s 7 sectors in the UK & Ireland and sits on the Sustainability Leadership Team for its FTSE 30 parent, Compass Group PLC; the largest contract foodservice company in the world, serving 5.5bn meals a year in 55,000 locations across 45 countries. 20 years’ experience in the food and drink industry spans news reporting, trade journalism, 15th Century manuscript transcription (recipes) and commercial roles in a start-up, SME and two PLCs. She sees her role as a vocational mission and the existential task ahead of us as the greatest commercial opportunity and moral responsibility of our lifetime: tackling the twin crisis of climate change and biodiversity loss through hospitality and service.
Carolyn lives in Peterborough, is a wild swimming enthusiast, proud wife of a serving soldier and mum of three; two children and one giant St Bernard.

Industry leaders come together to discuss how you create a culture where innovation is not just embraced but encouraged, sharing their tips to success in moving the needle in your business.
Panellists
Karina Coen
Managing Director of Hospitality Operations at Stint
Bio
Karina has 20 years of experience working for multinational hospitality and hospitality tech organisations in both operational and functional roles. As MD of Hospitality Operations at STINT Karina is passionate about working with businesses to execute brilliantly, turning ‘the plan’ into specific results for growth and productivity. With a challenging but engaging style, she believes that in order to deliver results in business you must question everything, stay ahead of the competition and constantly seek to exceed your own expectations. Karina studied Business Psychology and hopes one day to achieve accredited Business Psychologist status. Karina has a particular interest in organisational psychology, productivity and organisational effectiveness.

Russell Danks
Marketing & Strategy Director at Punch Pubs
Bio
Russell has spent the majority of his career working in brands across the globe, specifically in marketing, innovation and strategy roles. Brands include Tesco, YUM Brands, KFC, P&O Cruises, Cunard & UK pub groups Greene King & Punch Pubs & Co. Becoming famous for challenging the 'status quo' and delivering big change in big business. Russell is acknowledged as having an ability to predict human behaviour and in particular how technology is impacting the way we interact with the world and the subsequent changes on big business. His unique ability to see what is on the horizon and translate this for business, coupled with his ability to build structure and strategy has built him the reputation as the man who knows the 'art of the possible' and led to the creation of the Future Factory London (FFLDN) in 2017. Russell now leads the charge as the Marketing & Strategy Director at Punch Pubs & Co where he is been in role since 2018.

Claire Small
Director of Innovation at Elior UK
Bio
Claire is Director of Innovation at Elior UK, leading digital, NPD and concept innovation. Prior to this she spent 3 years at SSP as Head of Commercial of Own Brands including Upper Crust and Pasty Shop. Graduating from Cambridge with a degree in Natural Sciences, she transitioned into the hospitality sector, as Brand Manager for Frankie & Benny’s at the Restaurant Group and Group Marketing Manager at ETM.

James Brown
BrewDog Retail & TiPJAR
Bio
James Brown is Managing Director at BrewDog Retail and Founder of Cashless Tipping Platform TiPJAR. Leading over 1800 staff globally James spends most of his time on the road travelling between BrewDog’s global location of Bars and Breweries.

Sara Stark
Marketing & Creative Director at Dishoom
Bio
Sara Stark joined Dishoom in 2011. Dishoom now has five restaurants in London, and three outside (Edinburgh, Manchester and Birmingham), ten delivery kitchens and a successful online store. Sara has overseen the launches and growth of every restaurant along with a lot of other stuff, including releasing a best-selling cookbook, a record, at-home meal-kits and other products, and various events including an immersive theatre production! Dishoom is one of the most admired brands in the industry. Sara and the Dishoom team care enormously about creating beautiful and democratic shared spaces which pay homage to the old Irani cafés of Bombay. They also care deeply about charity – donating 11 million meals so far – and about creating an awesome place to work – the top employer in hospitality and 4th best in the whole of the UK, according to the most recent Best Companies survey.

After a period where people have spent more time at home than ever before, Nicci Clarke, head of marketing at Punch Pubs shares how brands can win at attracting people out, giving people a reason to visit, sharing some of their latest research and own initiatives.
Nicci Clarke
Head of Marketing at Punch Pubs
Bio
Nicci joined Punch Pubs & Co in July 2020 to head up the Marketing function. Her role focuses on shaping Punch’s marketing strategy building concept lead marketing capabilities and investing in brand and marketing campaigns that exceed guest expectation and drive business growth. Nicci is a brand and marketing specialist, with a track record of leading brands though transformational change. Before joining Punch and the hospitality industry, she lead marketing, creative and digital teams at Emma Bridgewater and The Co-op. She is passionate about learning and developing in the ever changing world we live and supports programmes to mentoring and coaching future marketing leaders.

Digital Evolution
Amy Heather, Director Strategic Accounts, Just Eat UK, will provide insights and key trends for 2022 for the rapidly evolving food delivery sector. Just Eat is at the forefront of innovation in driving order growth and operational efficiencies for their restaurant partners, Amy will share how this can be achieved.
What data matters, how do you find it and how should you use it to take better decision?
Panellists
Julian Ross
CEO at Wireless Social
Bio
Julian set up Wireless Social from scratch in 2013. His vision, to provide collaborative solutions and by forming strong partnerships with the leaders in the hospitality sector. Wireless Social quickly developed into a powerful marketing tool allowing customers to access Wi-Fi via their social media platforms, which gives businesses the ability to capture data in a safe, secure and legal manner and to target customers with relevant communication. To date, Wireless Social has over 50 partnerships with the leading technology providers and has nearly 10 million active users of its social Wi-Fi solution. Clients include Carluccios, Azzurri Group, TGI Fridays, Cote, Itsu, Patisserie Valerie, Turtle Bay, Leon, and many more.

Oliver Taylor
Head of Insight at Greene King Pub Company
Bio
Oliver Taylor has lead Consumer and Market Insights for Greene King, which operates 2700 pubs, restaurants and hotels across the UK, since January 2019. Previously Insight Director at Elliotts consultancy, Oliver acted as Greene King’s voice of the customer throughout the Coronavirus pandemic, and also takes ownership of their tracking of the competitive landscape. Oliver is a previous Restaurant Marketer & Innovator 30 under 30 alumni.

Nick Liddle
Commercial Director at Vita Mojo
Bio
Prior to joining Vita Mojo Nick spent 15 years working in restaurants and hospitality businesses, initially operationally and finally overseeing Sales & Marketing for Lexington Catering. Lexington’s acquisition by Elior Group was shortly followed by Elior’s investment in Vita Mojo, leading Nick to Vita Mojo as an early adopter and then joining the team over three years ago. Nick thrives on working within the hospitality sector, leading change and the much needed digital transformation of the industry.

Victoria Searl
Head Hawk at DataHawks
Bio
DataHawks founder Victoria Searl has over 27 years of hospitality experience - in operations for drinks-led brands including Revolution and latterly as marketing director for brands including Cafe Rouge, TGI Fridays, Byron and All Star Lanes.
Frustrated at how marketing was rarely taken as seriously as other essential functions, Victoria founded DataHawks to provide data-led marketing intelligence & managed CRM - empowering hospitality marketers to thrive in the new era of personalisation and deliver business changing results.

Hilary Ansell, head of marketing at Marugame Udon and Peter Critchley, UK chief executive at Trison discuss how innovative marketing activation aligned with a digital restaurant environment has driven the successful launch of this well-established brand into the UK market, focused on a fast high quality offer.
Peter Critchley
CEO of Trison
Bio
Peter is CEO of Beaver Trison; a digital agency, whose team has been innovating in, and developing, the digital signage industry since 1998. IKEA, SSP, Whitbread, Odeon, Center Parcs, Showcase and GSK among many others are using digital solutions which Beaver Trison’s project experts, engineers and creative teams have designed, installed and support. Using custom applications, analytics and reporting, success is continuously measured against KPI’s with each project the team delivers.
Beaver Truison has a global footprint through Spanish parent company, TRISON, who have people and offices across Asia, Europe and the Americas. Peter has both a technical and creative background which informs the strategy and consultancy expertise he provides clients. He is excited by helping people navigate the project process and make the right technology and content choices, and crucially, also ensuring that relevance, frictionless customer experiences and a demonstrable value exchange is at the heart of what is delivered by the digital solution.
With decades-long and first-hand experience in digital signage and broader digital technologies, Peter can design solutions which connect seemingly separate digital systems to create truly engaging experiences for customers which scale across broader roll-outs, and also return measurable value to the business, reducing risk and providing a platform to effect real, ongoing change.

Hilary Ansell
Head of Marketing at Marugame Udon
Bio
Head of marketing at Marugame Udon Europe - rolling out Japan's favourite udon kitchen accross the UK. Twenty year (plus) career in hospitality; starting in operations for Pizza Hut, Marketing Manager at The Restaurant Group looking after Blubeckers, chiquito and garfunekls over my time. head of marketing at Compass Group looking after the sports and leisure division, Casual Dining Group; Bella and Strada, Gordon Ramsay Group and Carluccio's prior to lockdown.

Claire Scullion talks to industry trailblazer Lucy Loveridge, freshly appointed MD of Social at YMU about the role of influencers in hospitality and how to create successful influencer-first campaigns.
Claire Scullion
Menu Scientist & Hospitality Marketing Consultant
Bio
Experienced Marketing Director with a passion for the hospitality industry.
Skilled in integrated marketing strategy, brand experience and consumer understanding.
A creative professional with particular interest in menu design engineering and growth strategy for the hospitality industry.

Lucy Loveridge
Managing Director at YMU Social
Bio
Lucy Loveridge is Managing Director of YMU Social, a global talent management business representing broadcast talent such as Ant & Dec and Davina McCall. Lucy specialises in the representation of digital-first creators, having spent the past decade representing talent such as Zoella and Mrs Hinch. Prior to working in talent management, Lucy worked in advertising agencies on retail accounts such as Asda and Tesco.

James Hacon, co-founder at Restaurant Marketer & Innovator shares the top takeaways from day one.
James Hacon
Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator
Bio
Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator. James has worked with more than fifty hospitality brands in ten countries as a senior executive & consultant, including Jamie Oliver Restaurant Group, IHG, Thai Leisure Group, Casual Dining Group, Radisson Hotels, Krispy Kreme, Greene King & Sodexo. He specialises in refining and defining brands, understanding the market, facilitating strategic development and maximising growth opportunities.


After Party: Junkyard Golf
Day Two - Wednesday 19th January 2022
Causes, Creativity & Communication
Claire Scullion, the menu scientist will take a live menu design brief and work her magic to present at the end of the conference.
Claire Scullion
Menu Scientist & Hospitality Marketing Consultant
Bio
Experienced Marketing Director with a passion for the hospitality industry.
Skilled in integrated marketing strategy, brand experience and consumer understanding.
A creative professional with particular interest in menu design engineering and growth strategy for the hospitality industry.

Hospitality is a major employer, influences what consumers eat and drink and plays an important part in society and local communities. On this panel we will discuss putting purpose at the centre of your organisation, how brands and businesses can become drivers of societal change and how they can choose what to champion.
Panellists
Dr Anna Sulan Masing
Co-Founder of Voices At The Table & A+F Creative
Bio
Anna Sulan is a writer, editor and academic based in London, with a focus on food and drink she explores issues around equality and sustainability. She launched Sourced, a public research project that investigates global culinary systems, with fellow academic and writer Chloe-Rose Crabtree. She is one half of event series and podcast Voices At The Table, in 2021 she launched Cheese Magazine where she is Editor-in-Chief, and she is co-founder of communications agency A+F Creative. Anna Sulan has hosted panels and been a keynote speaker at events such as ArktisMat in Norway, Eater London, Stylus Trends Intelligence Summit and WGSN’s trends day.

Dan Staples
Chief Marketing Officer at Fridays UK
Bio
Dan joined TGI Fridays UK as Chief Marketing Officer in December 2019. He has extensive brand, digital and e-commerce experience for both client and agency across a variety of sectors including gaming, retail and sports & leisure. Dan has worked in senior marketing and commercial roles for leading brands enjoying rapid growth and transformational change including Betfair, WiggleChainReaction, Checkatrade and Ladbrokes, where he was UK Marketing Director UK. The strategic focus at Fridays has been to improve relevance, quality and simplicity with the ambition of making Fridays famous again.

Juliane Caillouette-Noble
Managing Director at Sustainable Restaurant Association
Bio
Juliane Caillouette-Noble came to the Sustainable Restaurant Association as Development Director in 2016 after five years of running Jamie Oliver’s programmes for improving school food and food education across the UK. The SRA is a not for profit membership organisation committed to accelerating change toward an environmentally restorative and socially progressive hospitality sector in the UK. As Development Director, Juliane’s role included designing and developing strategic partnerships and campaigns, ensuring that the impact and influence of the SRA grows along with the size of the membership body. Juliane became the Managing Director of the SRA in January and looks forward to working with the industry to build back better and greener post Covid.

Jack de Wet
Chief Development Officer at Big Mamma Group
Bio
Jack has acted as the CDO for Big Mamma Group for the last 5 years, doubling the group's portfolio since joining. With a knack for identifying unique and undervalued assets and converting them into world-class retail ‘experiences’, he helps create spaces that are immersive and deliberately, but positively, ‘displace’ guests – transporting them away from the mundane every day. Previously, he helped scale a UK based restaurant group from 2 to 56 international units across 15 countries. His diverse background as an Architect, Development Manager, Business Development Manager, Compulsive Restaurant Junkie and a short stint as a Chef, give him a unique vantage point to fuel Big Mamma's development ambitions.

Jack Jolly, Head of Creative at Lane7 talks about how he saw PR deliver tangible value during his time at New World Trading Company and his approach to focusing on talkability and a strong relationship with operations.
Jack Jolly
Head of Creative at Lane7
Bio
Jack is a former Brand Manager, PR Manager and Campaign Manager for New World Trading Company and now currently heading up all things creative for Lane7 in their newly formed Manchester hub. A lover of mischievous low-cost, high impact PR and campaigns, Jack was an inaugural member of the NWTC marketing department after their sale from Living Ventures growing the number of sites from 8 to 33 and from 4 brands 9 in just 5 years. His campaigns have featured across Sky New, LadBible, BBC News and repeatedly. During that spell, Jack was named in 2020 RMI 30 under 30, shortlisted for Future Marketing Leader and recently named in 2021 Acorn 30 Under 30. Outside Hospitality, Jack worked for Altrincham FC where he co-conceived the viral 'rainbow' football kit before being sacked for trying to sell the football club on Zoopla.

How are the youngest consumers engaging with brands? What place does social media play in the marketing mix for 2022? What platforms and content is most important?
Panellists
Rosie Prior
Creative Consultant
Bio
Rosie has worked in brand development roles for a number of top London establishments including Petersham Nurseries and Jamie Oliver Group as well as leading creative strategy in PR & Marketing agency Me:Mo.

Kieran Corbitt
Brand Social & PR Manager at The Alchemist Bars & Restaurants
Bio
Kieran Corbitt is the Brand PR & Social Manager for The Alchemist, leading the brand’s creative assets, social media platforms and connecting The Alchemist brand with national PR presence by curating innovative marketing campaigns. He is obsessed with all things pop culture and fuses this with F&B to ensure the brand’s campaigns are ahead of the curve, which highlighted him to win the 2020 RMI 30 under 30 award.

Will Hughes
Content Creator & Recipe Developer at Whatwillycook
Bio
Willy is the funniest man in food. Bringing his “recipes not stressipes” ethos to the kitchen, the past year has seen him amass a 180k+ audience and counting. In addition to his eye and mouth watering content, Willy is a staple face on MOB’s ‘A Bit of a Mouthful’ podcast – with humour front and centre, his content transcends food.

Jessie Callaghan
Marketing Manager, International Restaurants at Jamie Oliver
Bio
Jessie Callaghan is the Marketing Manager for Jamie Oliver Restaurants. She works across the entire franchised portfolio - from quick-service and fast-casual through to polished-casual and premium restaurant brands, including Jamie Oliver’s Italian, Jamie Oliver Kitchen, Jamie Oliver’s Pizzeria, Jamie Oliver’s Deli, Jamie Oliver’s Diner, and the experiential Jamie Oliver Cookery School. With a wealth of hospitality and media experience, she’s previously held positions at VICE Media and The Hoxton.

Nat Coombs
Managing Director at Me:Mo
Bio
Nat is the founder and MD of hospitality PR & Marketing agency, Me:Mo. He has a 20 year career working in the media as a broadcaster, journalist and agency head.

Charlotte Mair, Managing Director at The Fitting Room shares her top tips on how to create hype around a new or existing hospitality brand. A panel of operators discuss their tactics and approach.
Panellists
Charlotte Mair
Founder & Managing Director at The Fitting Room
Bio
From starting the agency with £17.22 in her bank account, the business now works with some of the UK’s most loved brands, artists, and businesses. A regular contributor to Campaign, PR Week, AdAge and The Marketing Society, Charlotte and her agency are committed to driving hype, demand and legacy for brands. Earlier this year Charlotte made the Ad Age ‘’Top 20 Leading women in marketing, media and advertising in Europe’’ list. Charlotte has worked her way to the boardroom by becoming a conduit between stakeholders and their guest/ customer, simplifying the evolving landscape. She will frequently be heard commenting that the book, ‘The Tanning of America’ influenced her outlook and empowered her to embrace her cultural differences, to add further value to her client’s marketing communications. Her ability to connect a client’s brand and proposition to make an interesting story steeped in culture and experience for a customer is unrivalled. This, paired with her 'get sh*t done' attitude has resulted in The Fitting Room delivering some of UK’s most well-known campaigns and events. Clients will tell you, ‘’Charlotte is the person you want at the table if you’re really looking to drive change’’. She will challenge, educate and get you comfortable with the uncomfortable, which will in turn, drive a better outcome.From global brands like Bugaboo, to household names like Idris Elba, to our favourite eateries like Wagamama, Charlotte is committed to creating hype, demand and legacy.

Jack Edge
Marketing Manager at Mission Mars
Bio
Lover of digital, mayonnaise and booze. Not necessarily in that order.
Look after all things marketing for Mission Mars, an award-winning multi-concept operator based in the North West with venues including Albert’s Schloss, Albert Hall & Rudy's Neapolitan Pizza & Zumhof Biergarten.

Sophie Evans
Head of Marketing at London Cocktail Club
Bio
Sophie has over 10 years’ experience within the hospitality sector and has worked for a variety of late night brands with her most recent ones heading up the marketing teams for Be At One Cocktail Bars and Puttshack. She joined London Cocktail Club in August 2021 to lead the marketing strategy to grow the brand following the Nightcap acquisition at the beginning of the year.

Joshua Jarvis
Founder of Wing Shack Co
Bio
Joshua Jarvis is the founder of Wing Shack Co and has a strong passion for ‘Soul food’ and digital marketing. Joshua isn’t your typical ‘restaurateur’ as throughout his career he has been involved in sports and fashion, but now believes he has found his hidden talent and is looking forward to continuing his new journey within hospitality, growing and expanding wing shack co and developing new food concepts.

Revenue, Diversification, Concept & NPD
Anthony Knight, director of sales and marketing at Incipio Group shares the successful Wunderbar themed event focused campaign at Pergola Paddington.
Anthony James Knight
Sales and Marketing Director at Incipio Group
Bio
Anthony joined Incipio Group in 2020 where in his role as Sales and Marketing Director he leads the group’s marketing strategy and creative direction for venues including Pergola, Lost in Brixton and The Prince. Prior to Incipio Anthony was Managing Director of hospitality strategy agency, Elliotts and has been responsible for launching and marketing some of London’s most popular bars and nightclubs including Mahiki, Steam & Rye and Tropicana Beach Club. Anthony was named Restaurant Marketer and Innovator’s Future Marketing Leader of The Year in 2018.

How do you create and launch winning concepts? What are the differences to consider when developing for a one-off venue compared to a concept designed to scale? How to select multi-concepts for the same location?
Panellists
San-San Chan
Managing Director Europe at Latitude Agency
Bio
With foundations in brand and brand communications in some of London’s top agencies (Lambie-Nairn, Moving Brands and Construct), San’s experience covers the management and delivery of successful branding programmes across a wide range of sectors, media and geography. Hands-on and creative/strategic navigation of a cross-functional team often scattered across the globe, her responsibility is to support the client throughout, and often beyond delivery. Clients include Claridge’s, Four Seasons Hotels & Resorts, Raffles Hotels & Resorts, BBC, Hewlett Packard, British Land and Harvey Nichols.

Aimi Wells
Director of PR and Marketing - Restaurants & Bars at PPHE Hotel Group
Bio
In my 10 years working in the PR and Marketing industry I have worked across both B2B and B2C, ranging from events to restaurants and bars. I’m currently heading up the marketing & PR for PPHE Hotel Group Restaurants and Bars division, marketing 14 destination restaurants for both the UK and Netherlands most recently working on the exciting launch of ARCA Amsterdam, a concept headed up by two Michelin Starred chef Henrique sá Pessoa.

Simon Mitchell
Managing Director of Kerb
Bio
Simon is CEO of KERB, incorporating Seven Dials Market, events catering business and a social enterprise - concerned with creating opportunities for young people in hospitality. He is passionate about independent food and drink, and developing the people and businesses within the KERB ecosystem.

Emma Banks
Vice President of F&B Strategy and Development EMEA at Hilton Hotels & Resorts
Bio
Based at Hilton’s MEA Regional Office in Dubai, Emma Banks is responsible for F&B strategy and development across EMEA, supporting Hilton’s trading and future pipeline of hotels. Over the course of Emma’s career, she has seamlessly transitioned from independents to large global hospitality companies. She joined Hilton in 2019 with a mission to make the company the clear leader in F&B. In this short time Emma has made a big impact, bringing exceptional F&B talent into the business while being actively involved in Hilton’s various diversity initiatives. Emma recognizes the critical responsibility that F&B plays in protecting the planet and has been involved in initiatives to reduce single-use plastics, track food waste and source ingredients locally. Emma is also a role model to women in the industry, ranking #1 in Caterer Middle East’s “2020 Women in F&B” Power List. Additionally, at the end of 2020 Emma was elected a Member of the Board of Governors and Member of the Board of the Academic Committee of Dubai College of Tourism (DCT). Emma holds a Bachelor’s Degree from Leeds University.

Geographic expansion is the key growth driver for multi-site hospitality, but taking an established brand into a new region or even country comes with it’s challenges. Our panellists share their tips and tricks for achieving success.
Panellists
Libby Andrews
Marketing Director at Pho Restaurant
Bio
Libby Andrews is an award-winning marketer with significant experience across the US and UK food and drink industries. She has worked on leading-sector campaigns for a broad mix of well-known operators and organisations, including the likes of Jamie Oliver, The Julia Child Foundation, Action Against Hunger, Hearst Magazines, Sweet Chick and Chilango. She is currently marketing director of Pho, where she heads up all communications for the fast-growing, national Vietnamese restaurant group. Libby has also been recognised by the Evening Standard as one of London's most influential people for her work as co-founder of Ladies of Restaurants, a national collective that supports and nurtures women in hospitality. In the summer of 2020, Libby launched Today’s Special, an initiative which raised £250k to support hospitality’s most vulnerable people during the first Covid-19 lockdown.

Jules Pearson
VP of F&B Creative Development at Ennismore
Bio
Jules Pearson is the VP of F&B Creative Development at Ennismore. Jules leads the creative, working on the development of restaurants and bars across the Carte Blanched portfolio. Prior to concept creation and programming spaces, Jules gathers marketing insights to ensure each outlet opens with a bang and remains relevant long into the future. She’s been at Ennismore since the beginning, eats out more than anyone else in the company and has one of the best black books in the biz, thanks to her side hustle, London On The Inside which is now the biggest independent lifestyle website in London.

Lucy Noone Blake
Founder & Director at PEAR Agency
Bio
Lucy Noone Blake is a Hospitality and Experience consultant specialising in Marketing and PR. As founder director of Pear, a multi disciplinary collective of freelancers based in Manchester, Lucy and her collaborators work on local, national and global brands and are known for creative, considered campaigns and strategies rooted in centering both operational understanding and guest experience.

Lucy Chase-Gardener
Marketing & Communications Manager at Eataly London
Bio
Lucy has worked in Marketing for ten years, starting her career in fashion at Ralph Lauren, before moving to where her real passion lies: food and hospitality. Having spent four years at Gail’s Bakery, she joined Eataly in early 2020 where she heads up the market team for London. The role has seen her navigating the challenges of the pandemic whilst hiring a team to successfully open the 42,000 sq. ft. restaurant and market concept in London in April 2021.

Tanith West, head of marketing at Bone Daddies Group shares case studies where collaborations have created clear commercial results.
Tanith West
Head of Marketing at Bone Daddies
Bio
Tanith started working in hospitality in bars and pubs as a teenager. Her family had a brasserie in Nottingham when she was growing up, and then later moved and opened a bar in Thailand where Tanith worked. She originally got into marketing through copywriting and branding working at grab-and-go salad brand Tossed in 2014 as Social Media Manager, where she worked her way up to Head of Marketing pretty quickly. She managed some great campaigns around Veganuary, health conscious eating and launching Europe’s first cashless sites with the Tossed brand. She moved over to burger giant Honest Burgers as Marketing Manager in 2018 and opened up their demographic to gluten free folks, as well as working on projects to harness the power of the social media influencer and strengthening the brand digitally. She worked on new site launches in Manchester, Brighton, Liverpool, London Bridge, Cardiff, Liverpool St during her time with Honest.
She joined BoneDaddies as Head of Marketing in early 2020, in what was the first true in-house marketing function for the brand. Tanith spent her first year with Bone Daddies getting everything optimised and working efficiently, as well as managing the successful Tour of Ramen campaign, launching the Bone At Home delivery service during last year's lockdown and introducing some epic monthly ramen collabs. She also oversaw the launch of Bone Daddies' new Wing Daddies concept which won the R200 Innovation Award in late 2021. She's now working on an annual calendar of events and collaborations for 2022, which will see the Bone Daddies brand celebrate its 10th year anniversary.

Annick Van Overstraeten, CEO of Le Pain Quotidien will discuss brand consistency across multiple geographies and future expansion plans with Heleri Rande, partner at Think Hospitality.
Annick Van Overstraeten
CEO at Le Pain Quotidien
Bio
Annick is global CEO since July 2020 and a seasoned and well-respected leader in the food service and retail industry, who from 2010 to 2020 served as CEO and member of the board of directors of Lunch Garden. Earlier she held leadership roles as General Director Operations at Quick Benlux and Commercial and marketing director at Leonidas SA. Annick is a member of the strategic committee of the association of Belgian companies and is a board member of the Belgian Restaurant Association Bemora.

Heleri Rande
Partner at THINK Hospitality
Bio
Originally from Estonia, Heleri has lived in seven countries and holds a Bachelor’s Degree from New York University in Economics and Business, as well as an executive MBA in Hospitality Administration from École Hôtelière de Lausanne (EHL) in Switzerland. After leading Puccini Group’s growth in EMEA for two years, she has partnered with Think Hospitality to deliver on F&B strategy projects helping brands and owners assess the market, find the right concept positioning and/or operator & chef for the properties. Her portfolio includes the likes of Accor, Hilton, Kempinski, EC4 Hotels, SuperCity Group and Marriott.

Ann Elliott, consultant and NED, speaks with Thom Elliot, co-founder, Pizza Pilgrims
Ann Elliott
Hospitality Strategist, Advisor and NED
Bio
Ann has over 30 years’ experience of living and breathing hospitality. She works with businesses to solve strategic questions by focussing on customer needs, cutting through the noise and getting to the crux of an operator challenge. Ann understands and loves the industry bringing insight, people and creative solutions together. Supporting and connecting industry leaders and giving them a chance to grow, network and most importantly have a voice is incredibly important to her.
She is a NED, a speaker and facilitator, a co-founder of Plan B mentoring, a founder of the Hartwell Dinner Group, an Arena board member, a member of both the UKH events and casual dining committees, and a regular contributor to Propel events.

Thom Elliot
Co-Founder at Pizza Pilgrims
Bio
Pizza Pilgrims started life in 2011, after driving a three wheeled Piaggio Ape back from Italy on a 6 week “Pizza Pilgrimage” of discovery. Once home, we installed a Neapolitan pizza oven and sold our first pizza on Berwick St Market. Since then, we have traded at a huge variety of events across the country, and opened pizzerias in London and Oxford (so we can make pizza in the rain). We are only interested in making the best quality pizza possible - with handmade, 48 hr proved dough and ingredients shipped in from Naples. The pizza is accompanied by Italian wines & craft beers - as well as fussball, arcade machines and tunes you have not heard in a while.

Seb Lyall, founder and creative director, Lollipop will talk about virtual experiences, NFTs and the metaverse and how it will change hospitality
Seb Lyall
Founder and Creative Director at Lollipop
Bio
Sebastian “Seb” Lyall is an award winning hospitality and tech entrepreneur based in London. His job is to understand and pre-empt possible shifts in culture and prepare his company and industry to influence and shape these upcoming trends. He is experienced in organising teams and executing entertainment and hospitality ideas from inception all the way to delivery and managing ongoing operations.

Who is responsible for sales? What are the key mechanisms to ensure sales are delivered? How do you manage reservations? What is the opportunity around pre-booked sales.
Panellists
Amber Staynings
CEO & Founder of Bums on Seats
Bio
I have many highlights in my life of which I am proud and have taken every opportunity to progress and make a positive impact in a sector which is my one true love. Having spent over 20 years in the hospitality sector – beginning as a waitress and progressing to various roles such as Head of Sales for Novus Leisure and LateNightLondon, Director of Sales for Drake & Morgan, and Sales & Marketing Consultant with The Deltic Group and Casual Dining Group – I have an enduring love of the sector which has motivated me throughout my working life.
I founded Bums on Seats in January 2019, and I’m proud to have created a business with such a fantastic and diverse client portfolio. Our Clients span across multisite UK wide corporate enterprises, along with smaller independents and groups. We want to impact positively on as many pubs, bars and restaurants as we can.
We are a team of highly experienced sales and marketing experts passionate about identifying sales opportunities, driving organic growth, and increasing your customer loyalty for hospitality operators UK wide.
We have a fast-growing reputation for identifying successful business development plans, increasing sales, and securing long term business resilience. We spend time to ensure we are on top of ever changing trends in consumer behaviours and technology, and we base our decisions — and our strategy — on fact and experience.

Natasha Waterfield
Chief Operating Officer at The New World Trading Company
Bio
Chief Operating Officer responsible for organisational strategy and its implementation through building and developing teams in Product Development, Sales, Marketing, Operations, Talent, L&D and Engagement. Being a previously highly successful People Director I utilise coaching and communication skills to my advantage in working to create a pioneering and successful business.
With The New World Trading Company I have both seen and contributed to the delivery of a multi-award-winning operation consisting of 33 sites and counting. NWTC is one of the country’s most exciting brands in the restaurant market consisting of The Oast House, The Botanist, The Smugglers Cove, The Club House, The Trading House, The Canal House ,The Florist and The Furnace. As a company, we have been voted 10th (2017), 7th (2018) and 5th (2019) in the Sunday Times Top 100.

Claire Scullion, menu scientist shares the results of their live work to improve a menu design.
Claire Scullion
Menu Scientist & Hospitality Marketing Consultant
Bio
Experienced Marketing Director with a passion for the hospitality industry.
Skilled in integrated marketing strategy, brand experience and consumer understanding.
A creative professional with particular interest in menu design engineering and growth strategy for the hospitality industry.

Career
Martin Wolstencroft, CEO of Arc Inspirations shares his top ten tips of leaving work in a corporate to launching a hospitality brand, drawing on his own experiences of building a successful business over the past two decades.
Martin Wolstencroft
CEO of Arc Inspirations
Bio
Martin made a great impact when starting his career with Whitbread in 1990 after graduating from Leeds University. Starting out as their youngest manager and being promoted rapidly through key operations and marketing roles. In 2000 Martin co-founded Arc Inspirations and set up the first of its 18, soon to be 19 sites. Arc has 3 lead brands Box, Manahatta and Banyan employing 800 operating in the North of England. He has a fantastic passion for the industry and his energy is contagious, proving to be an outstanding respected leader over the past 30 years.

Mark McCulloch, virtual CMO at Supersonic Inc. shares how marketers should adapt their strategies and tactics to win in 2022.
Mark McCulloch
Founder & CEO at Supersponic INC and Hospitality Rising
Bio
Mark McCulloch is one of the leading Food, Drink and Hospitality brand and marketing minds in the world. Mark has over 20 years Brand, Marketing, Digital and Social Media experience holding senior and board level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award winning Brand and Marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best Hospitality, Tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing Podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community.

James Hacon, co-founder at Restaurant Marketer & Innovator shares the top takeaways from the past two days.
James Hacon
Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator
Bio
Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator. James has worked with more than fifty hospitality brands in ten countries as a senior executive & consultant, including Jamie Oliver Restaurant Group, IHG, Thai Leisure Group, Casual Dining Group, Radisson Hotels, Krispy Kreme, Greene King & Sodexo. He specialises in refining and defining brands, understanding the market, facilitating strategic development and maximising growth opportunities.
