The changing landscape of the food and beverage sector, with increased growth of multi-site brands, has seen a professionalisation of the sector. Senior executives are expected to be more market and brand focused than ever before, with many more CEO’s and MD’s being sought with a marketing background, pipping senior operators to the post.
Marketing and innovation is a fine balance of art and science. To be effective you must carefully blend what the data is telling you with market trends, add a dash of creativity and take note of your key stakeholders - it's no easy feat!
The marketer and innovator event series is designed to guide and support your journey, helping you to learn from the successes (and failures) of others, find like minded individuals to invigorate your creativity and to provide a platform for you to share ideas.
We have partnered with assoiciations and event partners around the world to bring you this masterclass series.