21st & 22nd JANUARY 2020

ONE MOORGATE PLACE, LONDON

Restaurant Marketer & Innovator European Summit returning for its third year.

The European Summit will focus on marcomms strategies, proposition and concept development, the latest market insights, technology and digital developments, building strong links between marketing and operations, embedding a brand throughout a hospitality business and future trends.
 
It is designed for marketing, development and innovation teams, as well as senior executives and investors wanting to better understand the latest marketing, innovation and development opportunities to build market share and grow. The event will feature more than 40 speakers, with a unique blend of senior marketers, business leaders and entrepreneurs, from five countries.

Ticket prices:

  • 2 day operator price £575 + VAT
  • 1 day operator price £345 +VAT
  • 2 day supplier price £795 +VAT
  • 1 day supplier price £445 +VAT

PROGRAMME

DAY 1

A CHANGING WORLD

THINK Hospitality CEO & RMI Co-Founder, James Hacon rounds up the year that has just past, highlighting some of the key trends and happenings in the sector.

Speaker

Suzanne Robinson, Managing Director at Happen UK shares her tips on where you should look for innovation and more importantly, how to do it.

Speaker

Alan Adojaan, CEO, Robolab “Yanu discusses the rise of robotics in the restaurant industry, the opportunities this creates, moral questions it raises and introduces their solution.

Speaker

Peter Critchley, CEO of Beaver Trison examines the growing consumer expectation of seamless and valuable experiences in intelligent retail spaces and how these can be delivered through digital platforms - including speech and AI technologies.

 

Katy Moses, Managing Director at KAM Media shares how hyperconnectivity and busy lifestyles are influencing buying decisions of global consumers and how hospitality brands are adapting, evolving and enhancing their proposition accordingly.

Speaker

Plant based diets are on the increase, but there are mixed messages about the environmental impact of meat production, our panel of experts discuss the changing consumer landscape, how operators are responding and what the future might look like.

Panel:

Elise Craft, Global Planning Partner at Ogilvy Health & Wellness tackles what brands need to know about the impact of complainers, campaigners and haters, as today's consumer is raising their voice on social platform and testing the limits of individual influence.

EVOLVING BRANDS

Rachael Whittle, PR Manager, Dishoom talks about creating a strong brand with purpose that delivers its promise within and out with your four walls.

Speaker

Elise Ash, Strategy & Brand Director at The Restaurant Groupdiscusses the tools and techniques being used to move the needle on the reinvigoration of the Frankie & Bennies business.

Phil Leather, Head of Digital at Gusto Italian presents a case study from the launch and successful roll out of the brands new Gold Rewards programme.

Speaker

Hilary Ansell, Marketing Director at Carluccio’s talks about the Fresca transformation of the brand from a successful daytime trading format to one that succeeds into the evening.

Mark Stretton, Managing Director of Fleet Street Communications leads a panel to discuss the way technology and digital is being leveraged to drive brand growth. 

Panel:

  • Libby Andrews, Marketing Director at Pho Restaurants
  • Lisa Campbell, Operational Excellence Manager, Feed It Back
  • Lesley McIlroy, Marketing Director at Bill's Restaurants

FOOD & PROPOSITION

James Hacon interviews Maya Orr, Senior Marketing Consultant at Lidl about why entering consumer awards can be a real win for your business, case studying the Lidl’s success with this strategy over recent years.  

Speakers

Claire Scullion, Account Director at MVAD shares how menu design tricks can change the way your customers order and encourage up-sells.

Speaker

Meg Ellis, Commercial Director at Honest Burger reveals how the brand works to take a local approach to roll out beyond London, with initiatives that cross the whole customer experience.

Speaker

Dan Burns, Managing Director of Natural Selection Design shares his experience of helping brand & personalities document and share their amazing stories through video, including projects with Michelin starred chef Michael O’Hare’s Shread & Butter ski retreat & filming Gary Usher for ‘The Rebel Chef Channel 4 documentary.

Speaker

Daniel Bennett, Consulting Director, Behavioural Science Practice at Ogilvy Consulting shares the science behind making your food more craveable within your promotions, based on their work with some of the world's largest food brands.

Speaker

PROGRAMME

DAY 2

CAMPAIGNS & CREATIVE

Supersonic, Mark McCulloch returns with an update on the change marketers need to be making in 2020 to be successful.

 

Content is often described as the centrepin of a successful digital strategy, with spend on social & digital continuing to rise each year our panel discuss how they are developing strategies that build audiences, engages their community and deliver for their brands.

Panel:

Sam Bourke, Director of Sales & Marketing at ETM Group and Julian Ross, CEO at Wireless Social share a case study of how ETM Group have leveraged technologies to capture & segment data to deliver real-time personalised guest engagement, targeted loyalty and sponsored promotions.

Marketing fine dining experiences can be a very different challenge, needing a distinct playbook, this panel will bring together leaders experienced in high-end environments to share their tips to success.

Panel:

Daniel Davies, Group CEO at Rockpoint Leisure presents a case study of how he has engaged local creatives across his start-up businesses in his regeneration scheme in New Brighton.

Sophie Evans, Marketing Director at Puttshack talks about taking on a new challenge in the experiential leisure sector, sharing how she gains buy-in from across the organisation and delivers a strategy that drives real commercial results.

ENTREPENEURSHIP

Mark Stretton, MD of Fleet Street Communications interviews Rhys Oldfield, Co-Founder of Be At One about his story of being a bartender to building and exiting the 32 bar group.

Callan Price, Founder, Olive & Key leads a panel of early stage hospitality entrepreneurs to discuss their concepts & share their entrepreneurial journey.

Panel:

Grace Regan, Founder of Spice Box reveals why she left the high-paced world of tech start-ups in SIlicon Valley to start a restaurant concept in London.

Speaker

EMERGING FORMATS

Heleri Rande, Partner at THINK Hospitality leads a panel of leading food hall and market leaders to discuss the continued evolution of this format.

Panel:

Sharon Lee, Chief Operating Officer at City Pantry hosts a panel discussing the diverse formats and opportunities being fuelled by the growth of delivery and take out.

Panel:

Matthew Bushby, UK Marketing Director at JUST EAT shares the insight into the evolving delivery market and advice on how brands can increase their visibility and order volumes from this growing channel.

FUTURE

Emma Causer, Group Sales & Marketing Director at Zonal talks to senior leaders about how they create a culture that embraces and encourages innovation.

Panel:

  • Richard Morris, Managing Director, Tortilla
  • Christopher Jones, CEO, Sushi Shop
  • Brandie Deignan, Managing Director, Marco Pierre White Restaurants

Laura Vana, Head of Research & Development at Siigur Restaurants, explains why it is so important to let kids enjoy their food in ever creatively messy way possible – and how restaurants can support in developing children’s relationship with food.

Speaker

Our think tank is back with a new mission for 2020: to determine the biggest challenges that will face our industry for the next 20 years and suggestions as to how we will overcome them as a sector.

Panel:

  • Adam Handling, CEO, Adam Handling Restaurants
  • Roaya Saleh, Founder & CEO, Villa Mama
  • Arpita Antey, Marketing Director, Bistrot Pierre
  • Elton Mouna, Managing Director, Remarkable Pubs
  • Michael Ingemann, Chairman, THINK Hospitality