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PREVIOUS WINNERS

Thai Leisure Group - Seehoo

Best Use Of Data/Insight/Research

Thai Leisure Group worked with WiseTiger to develop a smart technology platform that leverages customer data to support marketing objectives, increase loyalty and drive an increase in spend – automatically, and in real time. The one customer viewpoint connected more than a dozen systems to automate triggered loyalty, support outbound calling, group reservation management & email marketing. The judges were impressed with the robustness of the solution, overcoming challenges with integrations that many face in the sector.