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PREVIOUS WINNERS

Wimpy

Best New Website

Wimpy has a long and much-loved history, first opening in 1954 within the UK. With a new look in 2016, a redeveloped website was the next stage in the brand revival process. Wimpy conducted focus groups which uncovered that consumers wanted 'more about the food' with simplicity and a key focus on photography throughout the site, not forgetting to portray the brand in it's usual fun, friendly and appealing manor.

The solution put user experience and SEO at the forefront, ensuring that customers were getting the information they wanted and needed quickly. Where the old site just offered menus as data sapping, weighty generic PDF downloads; customers now see rich, location specific menus with links to food stories to encourage exploration and interaction with the brand.

This more appealing content and well-built foundation, without any paid support, saw traffic increase by 20% and a website that depicts the long-standing heiritage of the brand.