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PREVIOUS WINNERS

inamo with Compurants

Best Use Of Technology

Inamo with Compurants revolutionised their basement by putting technology at the forefront of their strategy and leading the way as a private dining experience for consumers. The brand fitted out a previously underperforming part of their site with a host of different technology for customers to sing, watch, drink and most importantly, play.

The activation saw a targeted marketing campaign through Google Adwords alongside press and influencer marketing. Inamo's Games Room was an overnight success seeing weekly revenues increase ten-fold with the site seeing a 16% YOY growth. The concept is now being rolled out to more sites as a result of the consumer's love of the campaign.